(306) 381-3429

Why Register a Trademark?

Many business owners believe that incorporating a company or registering a business name automatically protects their brand. In most cases, it does not.

A registered Canadian trademark can provide:

• Exclusive rights to use the trademark across Canada

• Stronger legal remedies against infringement

• Protection for your brand as your business grows

• A valuable business asset that can be licensed or sold

• Increased credibility with customers and investors

For technology companies and startups, trademark protection is often an important part of building long-term enterprise value.

What Can Be Trademarked?

Common trademarks include:

• Business names

• Product names

• Logos

• Slogans

• Brand names

• Software product names

• SaaS platform names

• Mobile application names

Not every mark can be registered. A proper assessment can identify potential issues before significant time and money are invested.

Our Trademark Registration Process

Step 1: Initial Consultation

We discuss your business, your brand, and your goals. We identify potential issues and determine whether trademark registration is appropriate.

Step 2: Trademark Search

A trademark search helps identify existing registrations and applications that may conflict with your proposed trademark.

Step 3: Application Preparation

We prepare and file your trademark application with the appropriate goods and services descriptions.

Step 4: Examination Process

The Canadian Intellectual Property Office reviews the application. If objections arise, we assist in responding to examiner concerns.

Step 5: Registration

Once approved, your trademark proceeds to registration, providing valuable nationwide protection.

Why Work With Locus Law?

Technology-Focused Experience

We understand the challenges faced by technology companies, software developers, startups, and growing businesses.

Direct Access to Your Lawyer

You work directly with the lawyer handling your matter.

Practical Advice

Trademark registration is not just a legal process. It is a business decision. We focus on practical solutions that support your business objectives.

Serving Saskatchewan Businesses

Based in Saskatchewan, we work with businesses throughout Saskatoon, Regina, and across the province while also serving clients throughout Canada.

Transparent Flat Rates

We do not charge by the hour for trademark registrations. Our fees are flat rates, and are 100% transparent.

Frequently Asked Questions

How long does trademark registration take in Canada?

Trademark applications are reviewed by the Canadian Intellectual Property Office. Processing times vary and may take several months or longer depending on examination requirements and other factors.

Do I need a trademark if I incorporated my company?

Incorporation and trademark registration serve different purposes. Incorporation does not provide the same nationwide brand protection as a registered trademark.

Can I file a trademark application myself?

Yes. However, many applications encounter issues relating to trademark searches, goods and services descriptions, or examiner objections. Professional guidance can help reduce these risks.

What if someone else is already using a similar name?

A trademark search can help identify potential conflicts and assess available options before filing.

Can I protect my logo and business name?

In many cases, both can be protected through trademark registration.

Protect Your Brand Today

Whether you are launching a startup, expanding your business, or protecting an established brand, trademark registration can be an important investment in your business's future.

Contact Locus Law today to discuss your trademark registration options.

Phone:‍ ‍306-381-3429

Email:‍ ‍ryan@locuslaw.ca